Methodology
How We Investigate Supplements
What Fair Measure actually does before publishing a review, and what we deliberately don't do.
What we check for every review
- Label and marketing claims. We read the official product page, label images, and linked policy pages word for word.
- Disease-claim compliance. Dietary supplements cannot legally claim to diagnose, treat, cure, manage, or prevent a diagnosed disease. We check marketing copy and testimonials against that line specifically, since it's a real legal and safety boundary, not a style preference.
- Ingredient disclosure and consistency. We note exactly which ingredients are named, whether doses are published, and whether the ingredient list is consistent across a brand's own materials.
- Manipulative-pattern checks. Fake urgency, unverifiable expert endorsements, and deceptive "was/now" pricing are all things we look for and call out directly.
- Guarantee terms. We read the actual refund policy, including any minimum-use conditions, not just the marketing headline.
- Publicly available feedback. We look at what real buyers report and do not publish invented or composited testimonials.
What we do not do
- We do not run a formal, controlled multi-week clinical trial ourselves.
- We do not invent statistics or user quotes we cannot trace back to a real source.
- We do not reproduce disease-reversal or medication-replacement testimonials, even when quoting them accurately, because doing so would amplify claims that are not permitted for dietary supplements in the first place.
- We do not accept payment from a brand in exchange for a favorable score, and no brand gets to see or edit a review before it publishes.
Our scoring criteria
Every review scores the same six weighted categories:
- Ease of use — how simple the actual daily routine is
- Guarantee clarity — how plainly refund terms are stated, including any conditions
- Ingredient naming — whether active ingredients are named on the label at all
- Manufacturing standards — disclosed facility certifications
- Value for money — price per serving relative to comparable products
- Label & marketing transparency — dosage disclosure, internal consistency, and whether marketing claims and tactics hold up to a direct check, including disease-claim compliance
Why we disclose affiliate links
Fair Measure earns revenue when readers click through to an official store and buy. This does not change how we score a product. Full detail is in our advertising disclosure.